Today’s retailers are flooded with data containing valuable insight into business performance, customers, and supply chains. Every interaction generates data, whether online or in-store. But if your marketing data is walled-off from your sales data, and your inventory data lives in its own system, then it’s hard to get an overall picture and it’s harder still to target customers effectively. Collecting data into a single source allows for informed, data-driven decision-making. You can send out clear messages in your marketing. And, coupled with intelligent reporting, information sharing between your front- and back-office teams is easy.
change++ supports retail customers in these areas – business intelligence development, database design, self-service analytics, automation and reporting.
“What our managers appreciate about the interactive reports is that on a daily basis they can view whatever information they want to focus on. Whether that’s benchmarking their unit’s performance against other brand units or reviewing something specific like losses - either through stock loss, wastage or theft.”
Welcome BreakSee our experts and what they have achieved for our clients
Microsoft and IBM provide 360-degree profile of consumer behaviour
See howWelcome Break branch managers measure KPIs with new interactive dashboards
Discover howShift up a gear and use business intelligence to overcome seasonal shortages
Read blog